Adidas (with the help of UK shop, Start Creative), have created an in-store digital experience cataloging their whole product range, allowing small and large retailers alike, to sell the entire Adidas footwear range. With added social media content, consumers can read what people are tweeting about the product so they know which trainer is right for them. 2011 will see these in-store digital interface’s pop up and integrate with your online shopping and social media – so keep your eyes peeled.