The non-profit organization TED, have created a contest to find advertising people who would be keen to pass it on. In their words:

“With Ads Worth Spreading, we’re seeking to reverse the trend of online ads being aggressively forced on users. We want to nurture ads so good you choose to watch.

Ads Worth Spreading began with a challenge to the global advertising community: reinvent, inspire and engage audiences with a new definition of what video advertising can mean in the digital age.”

Hopefully this kind of initiative will refuel the creativity in advertising, and make us – agencies and clients – think and rethink for every piece of work we do: Will people enjoy it? Would I?

Invest some of your time today watching the winners here.

One of my favourites, “Dulux Walls”