The Coop
Opinion Piece – Discovering untapped profitability
December 16th, 2011 by Nick
One of the most exciting developments over the last few years has been the increase in demand for data planning and customer data analytics. A number of leading blue chip companies are beginning to realise the benefit of digging into their customer databases and, as a result, are now seeing significantly higher returns on investment…
Judging work on its Creative merit sounds simple…
December 16th, 2011 by admin
Judging work on its Creative merit sounds simple. If the work jumps out at you, grabs you by the nuts and makes you wish you could steal it for your book, it’s good, right?
The Oxfam 100km trailwalker and the Zoo 2 Zoo charity ride
December 16th, 2011 by admin
Oxfam trailwalker is a 100km ‘walk’ from the Hawkesbury to the Harbour. Teams of four set off on Friday 26 August 2011 hoping to complete it in under 48 hours…
Maria Carey – Deutsche Telekom’s ‘Life is for sharing’ campaign
December 15th, 2011 by Lucy
Mariah Carey appeared before audiences in Germany, Croatia, Macedonia, Montenegro and Poland simultaneously in the form of a hologram interacting with real dancers and live audiences in each location, creating a unique ‘life is for sharing moment’.
Air Jordan Carmelo Anthony’s M8 NYC flight
December 15th, 2011 by Lucy
To celebrate the launch of Carmelo Anthony’s M8 NYC flight, Nike enlisted the agency and wanted to display Melo’s explosive game in his native NYC home as an epic night-time show on the Hudson River Pier 54 – The centre stage was to utilise an outdoor projection which was cast across a body of water. [...]
4 Finalists at Caples
November 22nd, 2011 by Micah
We’re delighted with this morning’s news that we have no less than 4 finalists in this year’s Caples Awards. We’re even more excited, that unlike our previous finalists, none of these are in Direct Mail categories…
Getting creative with social profiling
November 17th, 2011 by Micah
As people become more comfortable allowing applications (and therefore the brands that build them) to connect with their facebook profiles, so the quality of the promotions improves…
The Mo Low (Down)
November 13th, 2011 by Sarah
The month of Movember means drawing upon your best hair growing skills to draw attention to men’s health issues.
And we at MercerBell think happen to think men and their health is reaaaaaaaaaaaaal important…
Evolution of mobile phone usage in Australia
October 17th, 2011 by Joash
The key observation from the survey was the varying utility of mobile phone usage. Australian are undertaking a larger range of activities on their mobile phones.
3 + 1 = 4G
September 28th, 2011 by Joash
Telstra this morning announced it will start selling mobile broadband modems for its new 4G network, also known as long-term evolution technology or LTE.
