Facebook gets wheels

Mercedes has just launched their SL-range *drool* with a special version of facebook that is built-in to a new in-vehicle telematics system that will be unveiled at the Consumer Electronics Show in Las Vegas this week. That’s right, soon your car can check in for you. I wonder if it checks you in every time you go for a drive.
SMH

Anyone living in a studio?

Ikea France took over a 54sqm space to make an apartment for 6 people for 5 people (completion through their facebook page). The promotion aimed to show how much space you can have with Ikea styling and products.
Creativity Online

And the first timeline ad goes to:
Anti-drugs campaign that shows a compelling visual tale of two different paths a life can go.
Youtube

First 4G Phone on it’s way – thanks to Telstra and HTC
Telstra will launch the first 4G smartphone – an HTC Android handset with a 4.5-inch (4.1-cm) screen – in Australia late this month, sources said.
SMH

Check-in with Air China

Great Campaign from Air China who wanted to show people that they don’t only fly to China. Partnering with local Asian restaurants in Sweden including Japanese, Thai and Chinese, they used the Asian experience that people were already enjoying to make the connection. By creating a facebook promotion that encouraged customers and prospects to check in at the restaurants with Air China. Entrants were rewarded with the chance to win trips to Asia weekly by getting votes (using their own networks) which extended the reach of the campaign. Overall they built a database of new customer and prospects, generating 3000 and a reach extending over 1,200,000.
Creativity Online
And, on Malaysia Airlines, you can now choose who you sit next to based on their social media and linked in profiles and preferences.
Springwise

2012’s social media challenges: the shift from the ‘what’ to the ‘who’
Paul Borrud of Facebook Aus/NZ explores how the way people use the internet has changes and what as marketers we need to address in our strategies. From ensuring that social is baked into every aspect, but also understanding what works with campaign built around people and insights.
B&T

And now we live in Minority report…

WOW! Check out the latest Smart Window from Samsung.
Samsung

But while the rest of Australia has ads pulled left right and center
This week, two insurers has their ads pulled form TV for midgets and having a laptop in a jacuzzi. Maybe the Japanese have the right Fuckin’ idea.

Mumbrella 1, 2 & 3

Isn’t she cute!

Facebook Plugins keeps people on websites 50% longer…
According to Gigya, websurfers who connect onto third party websites through facebook spend 50% more time on the site – An average of 12 minutes via facebook, 8 minutes via standard log in and 5 minutes when browsing. Also, those users who logged in with a social network view twice as many pages (10 vs 5 with a standard log and 4 when browsing).
Gigya suggest that people are logging into sites with social networks such as facebook connect becuase they want to interact with sites, sharing pages, leaving comments etc…

Attention ladies…
A survey of Australian women has found that more than a third spend more than three hours a day on Facebook – and three in four women in business use Facebook as a marketing tool. 60% of businesswomen now use Twitter.
An incredible 75% said a blog or blog post had changed the way they felt about their life. (Mumbrella)

Jet star launch a new FB campaign…
Great way of generating content, likes and getting people to share out through their own social networks. With 150 prizes up for grabs, the value of the prize is dictated by the number of entries that they receive… further pushing entries and sharing. Best part is that it’s a cheap and effective way to get models for their next Australia day campaign and any other global campaigns they like. What are you waiting for – get jumping. You could be a STAR!

Something to note though… Clause 10: Eligible Entrants grants Jetstar the right to unlimited world-wide use of the photos for company brochures, promotion and advertising relating to products or services from Jetstar and other providers, including without limitation agreeing to the publication of any winning photographs…Note the entrant still retains ownerships of copyright, albeit with the grant of a broad licence to Jetstar to use the photos.

And that’s all folks!
After 130 years, American icon Kodak gas Filed for Chapter 11 protection in the US Bankruptcy Court obtaining $950 credit facility to stay afloat while it tried to service more than $US6bn in liabilities.
This article from Technology Spectator is a fab read that explores the strategic oversights that saw a failure to effectively
create new revenue streams when their legacy business declined. It will be interesting to watch and see if the the sales of its patents will be enough for Kodak to pay off its debts, restructure and learn from previous oversights.

Twitter campaign with nuts.

Katie Price’s twitter account was hijacked! Her 1.5m followers were shocked, worried and fearful about the UK beauty with a series of tweets discussing the Eurozone debt crisis, and calling for ‘large scale quantitative easing in 2012’. All was uncovered though with the post “You’re not you when you’re hungry @snickersuk #hungry #spon” – which also contained a link to the photo above of Price holding up a Snickers bar.
More than a traditional twitter campaign relying on a sponsored #tag or competition, this is as eConsultancy reports, an imaginative Twitter campaign (probably working so well due to Ms Price being able to take this piss out of herself). But it does beg the question, should Twitter followers be subjected to paid posts?

Love this viral video from LG…

And of course, now for something random…
This is Elmo, and he knows it.

Thanks,
Cm
Charlem@mercerbell.com.au

Tags: Creative, creativity, innovation, Technology, YouTube