Hi and welcome to The Coop.

Marketing is changing fast. As a result, what’s way more important than book-learnin’ is being able to form an opinion, and then being brave enough to see if it flies.

At MercerBell, we feel that opinions are a bit like chickens. They should be able to roam free, be fed liberally, and never have their wings clipped.

The Coop is our place for making a statement about anything that strikes us as interesting. Sometimes it’ll be about the marketing communications business; often it won’t. We’ll all do a bit of contributing, and hopefully you will too.

So again welcome to The Coop: the place where our opinions come home to roost.